-Grade means Disney-level tourist experience. This is not as simple as we usually go to a park or visit a scenic spot. It is a super feeling that can make you feel like you are getting into a fairy tale book from the moment you step into the park, comfortable and happy from beginning to end, and you can't help but be amazed! Many people may wonder, how did this level of experience come up? Is it enough to just spend a lot of money to build some beautiful houses and buy some fun equipment? In fact, the tricks here are very profound! It’s like building a super complex Lego castle. Every small building block has to be spelled in the right place, and no one can be missing!
First of all, it is the ultimate scene creation and atmosphere creation . This is the foundation of the foundation. Do you think, if the place is broken, who is still in the mood to play? Disney’s park, whether it is the brick and stone color of the castle, the shape of the roadside trash can, or even the brick splicing patterns on the ground, were decided after countless designs, comparisons and modifications! Every little detail is so that you can feel perfect no matter where you look, and be completely immersed in its story world, such as the magic kingdom. When you walk in, you feel like you have become a prince or princess and you will not be out of the show at all! Of course, various smart things are indispensable behind this, such as those lighting controls and audio systems, and perhaps there are global procurement services for weak current intelligent products! Ensure that the atmosphere of the entire park is always online!
Then, a very critical point is the thing called process optimization and efficiency improvement . To put it bluntly, it allows you to queue less and wait less, and spend all your precious time on playing!
1. The fast pass system, which is what others often call FP(), seems to have changed a little now, but the core purpose has not changed. It is to let you not have to stand in a row and make an appointment in advance to play the project quickly, so you can save more worry!
2. There is also that mobile app, which is simply a universal assistant! You can use it to check the queue time, watch the performance arrangements, order food, buy things, and even interact with cartoon characters online, so you can no longer bump into like a headless fly!
3. The signs in the park are also unique, clearly and clearly. No matter what direction you are, you are a road tycoon with a poor sense of direction, you must follow it and go wherever you want!
Let’s talk about it further, it is the role and enthusiasm of the service staff . These staff are not ordinary waiters! They are cast members and are part of fairy tales! The super enthusiastic "Welcome home!" when you enter the park, and no matter when you ask questions, they squat down and look at the children, with a smile as bright as the sun on their faces. The joy and friendship from the bottom of their hearts can make your heart warm at once! They seem to have endless energy and know everything. Even if you ask a particularly strange unpopular question, they will try their best to help you find a solution and will never wave your hand and say you don’t know!
Next is surprise and personalized experience , which is the most exciting! Maybe when you go on your birthday, you will be pulled out by the cartoon characters in the parade to dance alone, and you will also give you a small badge. That feeling is so happy that you are about to fly! Or you suddenly find a super cute hidden interaction point in an inconspicuous little corner, saying a word to the little fairy hiding there. This exclusive little luck can make you remember for the rest of your life! Also, those float parades and night fireworks shows are really big! The lighting, music, fireworks, and actor performances are perfectly integrated, and every time I watch it, it makes people cry!
Finally, let’s answer a few small questions you may have:
Q: Is this Disney-level experience the only Disney can do? Can't ordinary people learn it?
Answer: How could it be! Of course not! Although Disney has its unique IP and super strong financial support, its concepts and methods of process optimization, attention to detail, and service first, such as theme parks, museums, large shopping malls, and even street shops, as long as you study hard and work hard, you can slowly improve your service level and bring customers a great experience! The key is to have the intention of treating customers as family members and wanting them to be happy!
Q: Do you need to spend a lot of money to achieve this experience, and the cost will be particularly high?
Answer: It is definitely necessary to spend some money, such as early design, equipment investment, personnel training, etc., but what is more important is not money, but attention! As long as you think through every step and every link, solve the troubles that customers may encounter in advance, mobilize the enthusiasm of employees, and let them truly love this job. Even if the money is not spent, customers can feel full of sincerity and high-quality care! I personally think that as long as you really think about the problem from the perspective of tourists and do all the seemingly inconspicuous small details, even if you can't reach the exaggerated scale of Disney, you will definitely leave a particularly beautiful and profound impression on everyone!
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